Resources Library by ANA

Homo automobilus- An endangered species!

Traditionally, 'homo automobilus' was concerned mainly with dynamic performance as well as design of the vehicle. Now there is a new consumer with expectations concerning environment, security and corporate citizenship.Communicating with the new...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Solange Montillaud-Joyel, Martina Otto

March 1, 2004

Data processing

Data processing in commercial market research agencies is facing major change. This paper explores what forces are driving this change and how the world of survey processing will need to adapt and evolve over the coming years.These forces of change...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Garj Basi

February 1, 2004

The mind of the consumer shopper

The authors have developed a new set of 'mega' databases using conjoint analysis. The databases help delineate the customer mind and provide practical guidance for marketers, product developers, and advertising agencies. Each 'mega' database...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Hollis Ashman, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 30, 2003

Improving healthcare marketing through market segmentation and targeting

This paper demonstrates how accounting for respondent heterogeneity can improve marketing effectiveness in the healthcare sector. Three specific techniques, Latent Class Analysis, Hierarchical Bayesian Regression, and Decision Trees, are presented....

Catalogue: ESOMAR Global Healthcare Conference 2003

Author: Jon Pinnell

Company: MarketVision Research

February 23, 2003

Anticipate - don't just react

This paper describes the development and validation of a trendsetter segmentation model which provides the measurement of willingness to innovate and the potential for interpersonal influence on basis of four validation studies possible. The new...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Bernad Batinic, Andera Gadeib

Company: Dialego AG

September 22, 2002

Strategic use of trends in the youth market

Several years ago, I delivered a paper to an ESOMAR Congress on the subject of trends in the youth market. In it, I made a number of observations and predictions concerning patterns of young people’s behaviour over the forthcoming decade.

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: David Cox

August 1, 2000

How people live in a network society

Technology, new products and certain measurable movements tell us that there is a social change under way and the way in which people communicate is undoubtedly at the center of this shift. This paper attempts to shed light on what has been changing...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: François-Rene Crocquet, Marc Carpentier

June 15, 1998

The market research agency of the future

The introduction of various internal and external changes in a company leads to new demands being placed on that company’s market research section. Daimler-Benz Aerospace is just one example among a large number of companies operating in the...

Catalogue: The Worldwide Internet Seminar 1998

Author: Thorsten Schwarz

June 15, 1998

Strategic use of trends in the youth market

The paper looks at the importance of a strategic approach to understanding markets, and the constant relevance of youth culture as an indicator of the long term development and impact of trends, not just for themselves now, but for their coming...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: David Cox

October 22, 1997